Impulsea

Problem statement

After talking with web3 projects it’s very clear that it’s very hard to attract and retain users. Retention is typically very low and the audience barely grows. Current models of user attractions (e.g. Airdrops, Velodrome tokenomics) are not really efficient. Retention drops right after an event ends and users do not stay with the project. It leads to low volumes and low liquidity as well as very few active users.

Solution

As a solution we propose a product for incentivizing users on-chain. We help web3 projects to

1. Find valuable users for their projects using on-chain data
2. Numerically assess users’ behaviour using our scoring models
3. Provide stimulus for projects’ users to retain with a project.
4. As a result product metrics (E.g. retention, stickiness, active users (DAU, MAU), engaged users, etc grow. In short, we find most loyal, active and valuable users or users who tend to be so in the future. After that we launch a custom incentivization campaign (aka STIP) aiming to engage and attract users which leads to volume/TVL/LP increase.

We use Dune's data and custom mathematical models to achieve our goals. Our website is built with python fastAPI and ReactJS. As our product requires custom approach we use python crunching data from different data sources like Dune, Covalent, Flipside, etc. As we just started we cant provide anything particuarly hacky that's notable and worth mentioning but we can do it later:)