Lens Engage

• 🌐Major brands like Lululemon, Coca-Cola, Amazon, Gucci, and Prada rely on tools like Hootsuite, Sprout Social, and Buffer for social media strategies.
• 📱However, current targeting methods, based on GPS, in-app behavior, and friend's activity, result in users receiving numerous irrelevant ads on Instagram and Twitter.
• 🤳 This flood of ads disrupts the user experience, with engagement limited to simple actions like liking or sharing. 👍
• 🎯Our solution involves leveraging the Web3 social graph enriched with decentralized identity, lens interests, soulbound tokens, NFTs, badges, accomplishments, and food preferences. Focusing on interests, brands can align better with their communities.
• 🤖 We propose offering brands the ability to use Lens smart posts for unique engagement models.
• 🤝A user-friendly web UI allows brands to customize community interaction. AI ensures the intelligent matching of brands with Lens users.
• 📌 Smart posts follow predefined rules, utilizing Push Protocol for targeted messaging to addresses with shared interests.
• 🌟The goal is to create an ecosystem where ads go beyond intrusiveness, becoming genuinely helpful and identity-driven.

We created a user-friendly web interface for brands. To access it, brands log in via Wallet Connect and then sign in with Lens. On the homepage, brands can import their company description to build their profile. Behind the scenes, AI translates and categorizes this description based on 2-5 identity tags set by Lens. We extract profile NFTs to access the "interests field" and employ AI to match it with the company's interests. This enables us to filter a list of addresses eligible for marketing advertisements.

Within our web UI, brands can craft highly curated ads. Using push protocol, we send these ads to users with matching interests. Users receive messages encouraging interaction with the brand's Lens profile (e.g., mirror, post), triggering the deployment of smart posts. As a reward, users receive an ERC6551 Loyalty badge..