Mintly

Mintly is a revolutionary loyalty reward token and storefront that incentivizes consumers to make purchases using cryptocurrency, such as Ethereum. By harnessing the power of the Flow blockchain and The Graph, Mintly offers a seamless and engaging way for users to earn Mintie tokens for their purchases, which can be redeemed for a variety of rewards, including discounts, other currencies, or NFTs. Mintly's unique approach combines the best of traditional loyalty programs with the innovations that crypto can uniquely deliver, creating a universal rewards currency that eliminates the need for users to manage multiple loyalty apps or miss out on rewards.

For merchants, Mintly provides enhanced consumer insights through detailed consumer personas, enabling them to tailor their marketing and inventory strategies more effectively. The platform's curated portal, comprising brands across industries, and its universal rewards currency keep users highly engaged, fostering deeper connections and brand loyalty. Initially focusing on merchants selling NFTs, such as Disney, Mintly aims to expand its reach to any retailer looking to modernize their loyalty program with blockchain technology. With a growing interest in crypto and NFTs, Mintly is well-positioned to capture a significant share of this expanding market.

We used the Flow blockchain to record transactions for purchases made by consumers. A smart contract then distributes the Principal (purchase amount) to the merchant, and calculates the reward amount based on the agreed percentage with the merchant. The reward is deposited into the customer's Mintly wallet. Although not yet implemented, merchants sign up through a separate smart contract, where they commit to funding a pot for rewards proportional to the transaction amount for each transaction. This funds the rewards we provide as Mintly tokens. We envision using The Graph to scan transactions on the Flow blockchain to provide unique consumer insights to merchants, helping them to tailor their marketing. The frontend is built using React, and incorporates Dynamic for wallet management. This also enables Google account login, making the onboarding process for new-to-crypto consumers seamless.